Booth is your basic 10x20. Primary color is blue. There are 2 backlit areas on either side of the booth near the top for your logo or marketing message and ample area to attach signage directly to the booth wall. Booth walls are fabric (blue) that allows for attaching signage. There is a small storage area under the counter level on either side plus a kiosk up front with storage as well. Worked very nicely for us and only used 3 times.